8/3/2023 0 Comments Minimalist logo movement![]() For his designs he employs the use of graphic lines that are not very ornate and typographies that accompany the graphic resources that he maintains around him. He is famous for designing brands like IBM, ABC or UPS. Paul Rand: Rand is another of the fathers of design who has achieved great success with the identity projects he has carried out throughout history.We invite you to carry out a broader search on him and investigate each of the logos he has designed. He is one of the most influential and valuable designers in the history of graphic design. His designs start from the base of being minimalist by the use of regular and simple geometric figures and monochromatic tones. Otl Aicher: Aicher is probably the father of graphic design, he is known worldwide for designing some of the icons of the munich olympics and for creating brands such as Braun, Lufthansa or ERCO.In short, it is one of the best achieved logos. Unlike Coca Cola, Pepsi shares two chromatic tones, one red and one blue, in this way they have not only managed to transmit the message from the graphic elements, but also from the color ranges. Not only has it gone down in history for the summery flavor of its drinks, but also for creating a very dynamic logo that had a certain visual balance and was easy to identify. Pepsi is one of the soft drink brands that has always competed with the famous Coca Cola. Monochrome tones: It is easy to identify a minimalist design by the employment of simple monochrome hues, a white and a black, maybe an intermediate gray but you will almost always see only one or two shades in the works. ![]() This type of material is often influenced by minimalist architecture. Use of raw materials: When we speak of raw materials, we refer to natural materials, extracted from nature.Use of symmetric shapes: What characterizes minimalist design is that it is almost always overloaded with symmetrical forms, which means that there is a certain visual balance in the works. ![]() This is how minimalism began in America, with a struggle against the movement we currently know as abstract expressionism.Įach one of these artists showed essential aspects of design through their works, either in the way they illuminated objects and the way they played with shadows, but this style managed to fill all the other categories, from painting to architecture. It emerged in the 60s, a time when many artists tried to suppress and reject any overloaded element and where the possibility of telling and transmitting the message only with what was fair and necessary was manifested. Minimalism, as we know it in the art and graphic arts sector, was born in the famous city of New York (United States). In short, when we talk about minimalist design or minimalism, We are mainly talking about a style, an artistic style that stands out mainly for its simplicity.Īt first glance it may seem like an easy design, but do not confuse easy to carry out with easy to identify, since enormous creativity and imagination are needed to be able to carry out any minimalist design, since it is not the design that attracts attention, if not that can be transmitted with the design. If you have imagined it, you may have created in your mind a simulation of minimalist design. Before starting, imagine an image with an element that stands out in the center of the image or to one side, that despite being a single element contains an enriching visual weight and that is also what stands out the most in the whole image and is easy to identify.
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